Pacific Wax Co. Brand Identity
Pacific Wax Co. provides high-quality hard waxes to professional estheticians across the country. The founder spent many months perfecting the line and needed branding that matched the caliber of the products. The waxing space is a deep sea of flowery, feminine visuals, but we wanted to create something different—something memorable that communicated the brand’s SoCal roots.
Good Vibes, Great Wax
After getting to know the founder’s vision, audience, and goals, I pitched a suite of logo ideas. The winning contestant? A friendly, modern wordmark intermingled with a minimalist, hand-drawn palm tree and sun.
Fun Fact: The California fan palm—known as Washingtonia filifera to the more formal crowd—is the only palm species native to the state.
Check out more of the Pacific Wax Co. identity below.
HORIZONTAL ALTERNATIVE | When the primary logo is too tall, the horizontal iteration is ready to shine. This version maintains the look and feel of the brand without sacrificing legibility.
WATERMARK | This transparent icon is ready to visually protect and promote.
LOGOGRAMS | Designed to resemble wax seals, these supporting elements act as an extra stamp of personality.
BRAND TYPOGRAPHY | A professional wax business needs a clean, smooth font pairing.
BRAND COLORS | You can't call yourself Pacific Wax Co. without a custom palette inspired by summer days on the Southern California coastline.
FAVICON | Recognize. This paired-down monogram is identifiable even at 16x16 pixels.