Erin Nicole Esthetics Rebrand

Erin Nicole Esthetics is a bustling Southern California salon specializing in top-of-the-line waxing, airbrush tanning, and skincare. While the founder liked aspects of her original logo, she was ready to refresh and refocus.

Redefining ENE

FUN, CLEAN, TRUSTWORTHY, COMFORTABLE, FRIENDLY

After really getting to know Erin’s business, her clients, and her goals, I knew it was time to bid farewell to the formality and complex ornamentation of her former branding. In its place, I pitched a modern, coastal boho vibe—something relaxed but clean. Inviting but elevated.

The new logo is calm and simple, and the easy rhythm of the lettering acts as a playful nod to the waves of the Pacific.