CarePatrol

CREATIVE DIRECTION | STRATEGY | COMMUNICATIONS | COPYWRITING

CarePatrol is a national franchise founded with a mission to help older adults and their families navigate safe senior living options at no cost to them. CarePatrol’s certified senior advisors act as personal concierges, providing the expert resources and hands-on guidance clients need to make confident, educated decisions.

I served as CarePatrol’s Creative & Communications Manager. My role involved promoting brand awareness, community-based events and programs, referral relationships, franchise development, client initiatives, and marketing-related franchisee training.

The Highlight Reel

• Provided creative and editorial direction for large-scale marketing and communication campaigns from ideation to delivery
• Created digital and traditional marketing items including ebooks, direct mailers, social media ads, radio scripts, media pitches, presentation decks, and email drip campaigns
• Managed contracted professionals in the production of regular blogs and social media posts aligned with the brand and our marketing objectives
• Advised on website relaunch and recent rebrand
• Trained 150 franchisees on local marketing best practices

A Closer Look

I helped franchisees increase their client leads throughout the holiday season by creating an omnichannel campaign titled, “A Safer Season.” This plug-and-play campaign featured a portfolio of assets to help owners in their local outreach efforts.

Beginner's Guide to Senior Housing Ebook (Clients & Families)